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Online dating or Internet dating is a system that enables people to find and introduce Views. Open to all body types. The modern newspaper was invented inand the first personals followed soon after.
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Recruiting women to online dating was a challenge
This research investigates the relationship between media modalities of personal profile and overall impression in the context of online dating. Drawing from Media Richness Theory  and MAIN Model , the present study examines how different media modalities of online dating profiles text only, text and audio, text and video trigger cognitive heuristics and influence impression formation, memory of profile contents and behavior intention.
indicated the media modalities have ificant impacts on generating cognitive heuristics and memory of the profile contents, where gender differences and priming effects play important roles. Only the effects of profile modalities on memory of profile contents were found in our study.
The theoretical and practical implications of the findings for understanding the structural relationship among modality, cognitive heuristics, and overall impression are considered. Limitations and future directions are also discussed. Human-centered computing. Check if you have access through your credentials or your institution to get full access on this article. Do you believe in love at first sight: effects of media richness via modalities on viewers' overall impressions of online dating profiles.
Authors: Seoyeon Lee. Yuan Sun. Elizabeth Thiry. Published: 08 February This alert has been successfully added and will be sent to: You will be notified whenever a record that you have chosen has been cited. To manage your alert preferences, click on the button below. Manage my Alerts. New Citation Alert!
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Do you believe in love at first sight: effects of media richness via modalities on viewers' overall impressions of online dating profiles
options Check if you have access through your credentials or your institution to get full access on this article. in. Full Access Get this Publication.
Information Contributors Published in. ISBN: DOI: Publication History Published: 8 February Permissions Request permissions about this article. Request Permissions. Author Tags MAIN model impression formation media richness theory modality social information processing online dating. Qualifiers research-article. Funding Sources.
Contributor Metrics Expand All. Seoyeon Lee Pennsylvania State University.
Yuan Sun Pennsylvania State University. Elizabeth Thiry Pennsylvania State University.
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How tech trends today affect romancing tomorrow
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