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I needed the excitement. And then you have some experiences, and you get a little wiser. But according to Amy Andersen, the San Francisco-based matchmaker who worked with Mona to find the right man, the trend is bigger than her and her girlfriends. As fate, or some algorithm, would have it, the tech world is rife with men with similar complaints. Some are modern masters of the universe.


Powered in part by the tech world's appreciation for avoiding unpleasant tasks or wasting time, plus a regional concentration of wealth and online dating fatigue, elite matchmaking has cemented itself as a small but thriving industry in the Bay Area. You can probably name half a dozen ride-sharing and food-delivery services off the top of your head. And even if you scoff at those who use them, you've probably heard of companies for outsourcing laundry pickup, dog walking, clothes shopping and plant buying.

But there's one service hardly anyone will admit they're paying for, even as it empties their pockets, shapes the way they dress and perhaps even who they marry: high-end matchmaking. And while the sky-high cost — ranging up to hundreds of thousands of dollars — is prohibitive, clients have to do more than just pay. You have to be accepted into the club.

Aside from boasting an offshore or two, that means having good looks, an elite education and usually a sparkling job — plus the right attitude, said matchmaker Amy Andersen, who runs Menlo Park-based Linx Dating. Spanning a full wall in Andersen's Menlo Park villa is a whiteboard with people who passed that test, including a venture capitalist, an astrophysicist, a Los Angeles plastic surgeon, an information security adviser, a Google corporate strategy executive and a North Bay architect — complete with notes like "nice sporty Marin dad" and "good hair".

Matchmakers are doing a brisk business pairing silicon valley ceos with l.a. ladies

Andersen started Linx more than 15 years ago after she grew tired of being a "female player" in San Francisco's Marina dating scene, wondering why it was so hard for smart people to find the right match. Upon moving to Palo Alto, she married a Stanford economics professor and built up a reputation with a wide roster of wealthy clients — many of them older women who feel the ticking of a biological clock or stereotypical Silicon Valley geeks. The process itself is simple enough.

Andersen is approached by someone, usually a friend of an existing client, and screens them for the essentials. That could lead to an in-person meeting — sometimes lasting for hours on end — before she decides whether to take them on. Others have specific demands about religion, geography, politics or race, all of which can rack up pricing.

The Bevy and Three Day Rule, another matchmaking service with Bay Area clients, have similar processes, though the business models vary slightly; only male clients pay The Bevy, for example.

Most of her clients are "working nonstop" in tech and finance and recoil at the thought of spending hours weeding out potential weirdos online, grilling people for their on first dates or getting ghosted with no explanation. Once the client begins meeting matches, the matchmaker's real finessing kicks in — reviewing basic dating etiquette, trading photos of possible outfits, giving last-minute pep talks.

Some coachable clients take kindly to that feedback; Goldstein recalled a man who was mortified to learn that he shouldn't shake women's hands after dates and practiced hugging. But some Very Important People — billionaires, CEOs — are less than thrilled with explanations for why their dating success has fallen behind everything else.

Andersen, for instance, once dealt with a finance giant who had hundreds of written "musts" for his match: Must support putting premium gas in the car, must love 2, thread-count sheets, must be a University of Pennsylvania grad.

The mention of Penn practically "brought him to tears," Andersen said. When asked how she manoeuvres egos that big, the matchmaker jokingly threw her head back in despair. Real constructive criticism from another person — as much as some clients try to reject it — is what ultimately brings success in dating, matchmakers say.

Matchmaker: amy andersen

Many clients arrive after having cycled through apps without any luck, or desperate to learn the rules of dating after many years out of the game. Perhaps for that reason, or the price tag, none of the matchmakers interviewed for this story could find clients willing to speak publicly about their experiences.

And while she has been invited to several clients' weddings, Andersen is most often referred to as "a friend" by couples she's matched. By Fiona Kelliher.

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Men face fierce competition, and women often feel overwhelmed by all the attention they get on dating apps and sites.


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