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There is no doubt that Fred Harvey had more than a little PR in his soul. The man was many things, and branding genius was one of them. To begin with, there is the unique ature that brought distinction to everything associated with Fred Harvey. Then we have such indelible labels as Harvey Houses and The Harvey Girls—but, most of all, there were the Girls themselves.

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Click through to see items in the catalog on these subjects:. The Harvey House was an oasis of comfort and civilization along the railway routes of the Southwest. Entrepeneur Fred Harveydismayed by the often crude facilities he had seen at railway stops, endeavored to provide clean and welcoming lunchrooms, restaurants, and hotels as alternatives.

His name became synonymous with quality accommodations -- an image fostered by clever and attractive advertising which drew in tourists from around the world. The Harvey House chain also offered tours to cultural, geological, and archeological attractions, further opening the Southwest to visitors. Harvey had close connections with the Santa Fe Railway, contracting to provide dining services along the line; this mutually beneficial association allowed Harvey to use the railroad for free shipment of supplies, while providing railway Harvey Harvey girls with quality rest stops.

Fred Harvey is also famous for recruiting the Harvey Girls : young, decent, hardworking women from around the country to serve as hostesses in his lunchrooms. Having created the first restaurant chain in the United States even while part of the country was still territorial rather than actual statesHarvey needed staff who could keep to his high standards. So he advertised in the East for women 18 to 30, pleasant, competent, attractive, and willing to meet his expectations for civilized behavior. Besides their pay they would receive room and board.

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Thousands applied and the best were hired; for many of the young women, it was the first time they had left home. The Harvey Girls became not only a famous feature of the Fred Harvey chain, but their standards for cleanliness and decorum are credited as having a civilizing effect on the often rough customers in "the territories". They not only helped civilize the Wild West but also populate it, as thousands of "the Girls" married their bachelor customers and settled down in the West.

Folk tradition has it that many a male offspring of such unions were given the name of Fred or Harvey, in honor of where their parents had met. The Harvey Houses faded with decreasing passenger use of the railro, but left a legacy of style and expectations for Southwestern tourism which lingers to this day. State Historian web on Fred Harvey.

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The Fred Harvey name will forever be associated with the high-quality restaurants, hotels, and resorts situated along the Atchison, Topeka, and Santa Fe Railway in the American Southwest. Today many Harvey Houses serve as museums, offices, and civic centers throughout the Southwest.

Who were the harvey girls — and why do they matter?

Fred Harvey created the first restaurant chain in the United States even while part of the country was still territorial. The Harvey House chain of lunchrooms, restaurants, and hotels maintained very high standards, and Harvey wanted staff to match. This civilizing influence became even more lasting when thousands of the "Girls" married customers, to settle in the West.

Foster and Peter C. In the s, people traveling west of the Mississippi were still venturing into the wild.

Loud, smoke-belching trains might have cut across the rough terrain, but harsh weather, rigid seats, and short breaks for bad food in the middle of nowhere showed that the West was by no means won. Entrepreneur Fred Harvey had an eye for such problems and a verve for the impossible. Inhe began establishing high quality dining rooms along the Santa Fe Railway, and his Harvey Houses helped change the entire picture of the American West.

Howard and Diana F. Pardue ; in cooperation with the Heard Museum ; foreword by Martin Sullivan. Borrowing new techniques in marketing and advertising, the companies promoted the American Southwest as an exotic destination.

The railroad, the travelers, and the indigenous communities of the region were all integral elements in a partnership that spanned more than three-quarters of a century. The Harvey House in Belen NM still stands and has been preserved to give visitors a taste of that time. Housing the Belen Harvey House Museumthe structure is also home to the Belen Model Railroad Club, which maintains a large working model train exhibit in the building.

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The Museum holds exhibits and memorabilia pertaining to the railroad and Harvey House period in New Mexico. A Gift Shop features railroad-related items. The Museum is free to the public. Donations are accepted. The Harvey House Museum in Belen. Harvey's Neighborhood" - Sunset.

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Train Robberies. Transcontinental Railroad. Transportation in the Old West. Fred Harvey An Appetite for America : how visionary businessman Fred Harvey built a railroad hospitality empire that civilized the Wild West by Stephen Fried The legendary life and entrepreneurial vision of Fred Harvey helped shape American culture and history for three generations -- from the s all the way through World War II -- and still influence our lives today in surprising and fascinating ways.

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Now award-winning journalist Stephen Fried re-creates the life of this unlikely American hero, the founding father of the nation's service industry, whose remarkable family business civilized the West and introduced America to Americans. The Harvey Girls Fred Harvey created the first restaurant chain in the United States even while part of the country was still territorial.

Weiglin In the s, people traveling west of the Mississippi were still venturing into the wild. Powered by Springshare. All rights reserved.

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