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Google are a great way to market your business and help you reach a wide range of new customers. These are also an effective way to build awareness of your company without having to worry about going over your marketing budget. If you are still unsure, here are a few of the main reasons why you should consider usin g Google for business in Vietnam. One of the main advantages of using Google is that it gives you access to an extensive amount of data. You can easily check out conversion rates or calculate your ROI with a few clicks of a button.

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Advertising remains heavily regulated by the Vietnamese government.

5 benefits of using google in vietnam

In principle, only companies d in Vietnam may place advertisements. Advertisements for tobacco and liquor excluding beverages with alcohol content below 15 percent by volume are prohibited in the mass media. Advertising for pharmaceuticals, agrichemicals, cosmetics, and toiletries require registration and approval from the appropriate ministries, while the Ministry of Culture, Sports and Tourism must approve all advertising content.

Arbitrary enforcement and interpretation of the regulations continue to hinder the development of the advertising industry. Limits on advertising and promotional expenditures exist for companies, and are tied to a percentage of total sales.

Reaching digital audiences in rural vietnam

Foreign advertising firms are generally not permitted to directly contracts with local media agencies. Instead they must partner with local advertising companies to implement ad campaigns in newspapers or TV commercials. Many foreign brand managers make heavy investments in television advertising campaigns. Nation-wide penetration is greater than 87 percent.

There are approximately 60 local and one national broadcaster VTV. Social media usage is large and growing. Thus, on-line promotion and outreach are increasingly important channels.

Digital advertising in vietnam - statistics & facts

Vietnamese consumers, especially those under the age of 35, frequently use Facebook, Zing Me, LinkedIn, Instagram, YouTube, and other social networking websites. The largest users are in the age groups.

It is common to see young Vietnamese people tapping on their smartphones on the street, at home, in the office, restaurants or coffee shops. People carry out online research before buying items, check the latest trends and promotions and share experiences with other people through online forums and social networks.

This is unlikely to change until internet security and online banking services improve.

Nonetheless, Vietnamese people are keen users of the internet for searching for product information. Therefore, many small businesses use social networking sites to reach a large base of customers.

Best from vietnam

Whether they sell home-made food, clothing and beauty products or electronic gadgets, online stores are popular with many internet users. Regulations place limits on space allocated for advertisements. There are over newspapers and other publications in Vietnam, but few have nationwide circulation. These latest publications are setting new standards for the quality of publishing in Vietnam.

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Outdoor advertising ranges from billboards and boards to public transport, building walls, bus stations, and wash and service stations, among others. Firms should confirm that the advertising agency has proper permits to lease the space.

Advertising on articles such as umbrellas, scooters, etc. Radio advertising is perhaps not as widely used for product promotion, but radio ad volume is growing.

This is largely due to improvements in programming, such as the inclusion of English lessons and international music, along with the standard selection of Vietnamese pop music. Today, the audience represents a cross-section of the population with increasing buying power. Trade fairs are numerous and cover a broad range of sectors, and are generally becoming a more attractive and sophisticated method for product promotion and industry networking.

Many exhibitions are co-sponsored by government ministries, State Owned Enterprises, and industry associations.

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